Fisher-Price's 10th Anniversary Elmo launch presented a unique challenge to say the least. Plans were to introduce the highly anticipated redux without showing the toy - until it landed at retail. The challenge was to presell the toy months in advance to millions of customers sight unseen. This was accomplished at Toy's"R"Us using a floor display with a countdown to the dramatic reveal.

The Genesee Brewery capitalized on a highly visible airport location to promote it's brand in a very immersive way. The project helped Genesee go well beyond a place to simply sample a glass of a local brew. It now stands as a living billboard for the hometown beer at the Rochester Airport.

Labatt Blue, a very popular Canadian brewery, is constantly challenging partners to present the brand in engaging and immersive ways. Understanding that sports is a great distraction from a busy day of travel it invented the Blue Zone Sports Bar as a friendly stop along the way. 
The well-branded bar features tables that playfully mimic NHL rinks, encouraging a game or two of Labatt Blue "bottle cap hockey" while unwinding at the airport.